"Instructors are our harshest critics, since they must wear what is provided..."
Thredbo and PURE - Snowsports Uniform Collaboration.
Thredbo is a village and ski resort in the Snowy Mountains of New South Wales, Australia, and a part of the Snowy Monaro Regional Council. It is about 500 kilometres south of Sydney, accessible by the Alpine Way via Cooma, Berridale, and Jindabyne. Thredbo is a premier year round resort.
Not many people are aware that we, PUREBRANDZ design Thredbo's Snowsports Uniform.... How did this come about we hear you ask???
Well, In 2012 we were approached by Thredbo Snow Sports school director to see if we would be interested in tendering for their instructor uniform program. Manufacturing Snowsports uniforms are amongst the hardest tasks in our industry. In extreme weather most people seek shelter from the elements, but the instructors remain outside. The challenge is to ensure technical performance while maintaining style, fit and costs. Having produced uniforms for major resorts in Australia we knew the fabric choice was critical to the program.
In 2012 Greenpeace prepared a report on the European Outdoor Apparel Industry. This report was scathing of the excess use of Fluro carbons and PFC in most laminates, (PTFE).
The only Fabric manufacturer to be viewed favorably in this report was SYMPATEX®, a Germany company. Completely free of all fluro carbons, while maintaining the highest levels of waterproof ability and breathability, we believed we had the main part of our solution. Rigorous design testing and 12 months later we delivered our first uniform program to Thredbo.
Instructors are our harshest critics, since they must wear what is provided - All day, Every day, No matter what... (r**n!!!) It was indeed rewarding to have many instructors request to purchase Pure garments for their personal riding when they were not working.
We now offer a product to the public which is made out of the same exclusive fabric as the Thredbo Snowsports Uniform - It's rugged and robust... trialed by the instructors themselves. If it's good enough for them it must be good enough for you!
