Jen made her first foray into the exciting world of heli-skiing with Tsugiake Kogen in the Hakuba Valley and shared the best moments of her trip with us. Check out her cool pics and find out what it's really like to go heli-skiing in Japan.

PURE Snow, blogPure Brandz14 April 2015heli-skiing, skiing, hakuba, pure snow, ski

INFOGRAPHIC: Austria v France - Battle of the Alpine Ski Resorts

In case you haven’t heard, the Austrian Alps have had a banging start to the winter season with reports of 3-feet of snowfall. And they want everyone to know how well the resorts in Austria stack up to the more popular resorts in France with this fun infographic. WARNING: It may throw a spanner into your travel plans!

blog, pure brandz, PURE SnowPure Brandz24 October 2014Pure Snow, skiing, snowboarding, Austrian Alps, Austria v France

Early-Season Skiing. Exciting Times!!!

The folks at PlanetSKI have got us chomping at the bit to get our skis on and hit the slopes with shots of snow on the hills around Europe and North America. Some places have already attracted their first skiers while others have fired up their snow cannons and will be ready to welcome skiers and snowboarders very soon.